Medallia for Salesforce Marketing Cloud
Tailor your Marketing campaigns with VoC insights through a pre-built API-based integration with Salesforce Marketing Cloud
Summary
The Medallia for Salesforce Marketing Cloud integration package brings VoC experience data within Medallia Experience Cloud (MEC) into the customer data model of Marketing Cloud. Marketing Cloud administrators will be able to leverage this experience data to better segment customers and create tailored marketing journeys.
Medallia for Salesforce provides a pre-configured integration with Salesforce Sales and Service Clouds to power combined customer data insights and drive closed-loop feedback actions.
What’s Included:
- Leverages Marketing Cloud’s APIs to sync Medallia Feedback data into Marketing Cloud platform.
- Create customer journeys that are highly personalized and targeted based on Medallia feedback data brought into Marketing Cloud.
- Bring in further segmentation flags such as promoters and detractors for more effective marketing campaigns.
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