Medallia Named 2012 CODiE Award Finalist for Best Relationship Management Solution

SAN FRANCISCO, March 26, 2012 – Medallia, the global leader in SaaS Customer Experience Management (CEM) solutions, today announced it has been named a finalist for The Software & Information Industry Association’s (SIIA) “Best Relationship Management Solution” 2012 CODiE Award. The SIIA CODiE Awards recognize excellence in the business software, digital content, and education technology industries. Over the past 27 years, SIIA has recognized more than 1,000 companies for achieving greatness in industries that expect innovative thinking and demand market validation.

This year, SIIA is recognizing the Medallia CEM Platform for its proven ability to help companies capture and take action on customer feedback—increasing customer loyalty and revenue. Medallia stands out as being the only platform with integrated first-party text analytics, mobile and social feedback management.

“The C-suite has become increasingly aware that good strategy requires visibility into what customers want and where they are dissatisfied. The explosion of social media means one bad customer experience can become public knowledge, and this is driving companies to address bad customer experiences as quickly as possible,” said Borge Hald, CEO at Medallia. “For 10 years, Medallia has partnered with companies to deliver great customer experiences, activate fans and recover at-risk customers. We are honored to be recognized by SIIA for our continued innovation and leadership in this area.”

The CODiE “Best Relationship Management Solution” category recognizes software solutions best designed to expand a company’s knowledge about, and relationship with, its current or potential customers and partners. Entries included CRM, partner relationship management, sales force automation, marketing automation, personalization products and services and more.