Medallia Launches Alliance Program to Meet Growing Demand for Customer Experience Management Software

PALO ALTO, Calif. — May 5, 2016 — Medallia, the global SaaS leader in Customer Experience Management (CEM), today announced the Medallia Alliance Program, an exclusive program for global professional services firms. Customer experience has become the new battlefield for business, and companies who have embraced CEM technology are able to deliver consistently great customer experiences at scale. To keep up with demand, Medallia has begun certifying best-in-class partners to provide CEM implementation, delivery and consulting services.

The Medallia Alliance Program is made up of the world’s largest professional services firms, including Deloitte Digital. “The real value of alliances is recognized when companies come together to build and offer something differentiated in the marketplace—this is what we’ve done with Medallia,” said Jonathan Bauer, principal and US leader of alliances, Deloitte Consulting, LLP.

“Deloitte Digital’s deep experience, along with Medallia’s industry-leading technology, provides companies with an end-to-end solutions that helps them ‘hear’ what their customers are telling them,” said Angel Hollis Vaccaro, principal, Deloitte Consulting LLP and leader of Deloitte Digital’s digital business and strategy practice. “We help them take action in real time to improve experiences and provide a platform for continuous improvement that drives increased customer and business value.”

Hundreds of leading brands rely on Medallia’s SaaS platform to power their operations in a customer-centric way. In the last fiscal year, Medallia surpassed $125 million in revenue as the company added new customers in North America, EMEA and Asia.

“Business leaders recognize that customer experience is the biggest driver of purchase behavior. Unfortunately, companies, especially large enterprises, struggle to stay ahead of their customers’ expectations,” said Amy Pressman, president and co-founder of Medallia.  “Our technology platform helps companies compete and win on the basis of customer experience. The alliance program allows us to scale our solution at a rate required to meet demand.”

Medallia handpicks its partners based on their expertise in strategy, operations, technology and change management, as well as on their track record in implementing enterprise-wide initiatives. Partners serve myriad industries, including financial services, telecom, hospitality, professional services and retail.

Medallia Certification for System Integration Partners
Partners who implement the Medallia platform—or provide ongoing professional services on it—must be certified through an intensive training program. Medallia provides certified partners with ongoing support, including hands-on guidance and best practices.

“The Alliance Program is critical to Medallia’s ongoing growth and success,” said Keith Hoskison, vice president of worldwide alliances for Medallia. “Many of Medallia’s customers are driving organizational-wide programs that require a broad range of expertise. Our partners are essential to providing that know-how.”